IMPACT OF DIGITAL TECHNOLOGIES ON PERSONNEL MANAGEMENT EFFICIENCY

The article reveals the essence and influence of digital technologies on effectiveness per-sonnel management. use latest in field personnel management enterprises under martial law Ukraine is analyzed. Theuse provides easier access to resources ability work from anywhere world. There an opportunity acquire new knowledge, develop skills, increase level competence professionalism. flex-ibility employment, technical social mobility increasing. An important advantage store transfer information at international real time. Traditional models were evaluated. expediency using Ukrainian practice has been proven. innovative tech-nologies ensures growth labor productivity, improvement qualifications retraining employees, creation optimal environment for development each employee, imple-mentation emphasis disclosure creative potential unification personal goal employee with goals enterprise. It established that tasks transformation are effective recruiting, continuous training person-nel, attracting competent, promising employees. Under condition recruiting en-terprises, there will be a strengthening quality personnel, image enterprise market. networks, communication robots (“chat-bots”), big data analysis, applications analytics based artificial intelligence, cloud software needs substantiated.